My new piece for The New Arab:
El Mordjene: The banned Algerian hazelnut spread sparking a cultural craze in Paris
El Mordjene, the Algerian hazelnut spread, sparked a Paris craze despite an EU ban, with diaspora communities & social media driving demand
Trying to buy a jar of El Mordjene in Paris since 2024 has been like looking for a needle in a haystack. But in Barbès, in the 18th arrondissement of Paris, known to be an Arab and specifically Algerian neighbourhood, The New Arab found one.
“We just received lots of them”, the shopkeeper in an alimentation générale shop rue Caplat, near Métro Barbès, told The New Arab in late July, “and they’re the cheapest in town, ten euros!”
He knows the product is banned in France, but demand remains strong. “I also have some jars of Nutella, but what people want is El Mordjene now,” he added, with a cheeky smile.
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Read on from this link here: https://www.newarab.com/features/el-mordjene-hunt-paris-chases-banned-hazelnut-spread
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