16/10/2019

The Wild Bunch...


...in clothes...

Tempted...?


"SOPH. x The Wild Bunch" Collection Short Trailer






The collaboration "SOPH. x The Wild Bunch" that is a homage to the huge impact of The Wild Bunch, both in music and in style, worldwide. Now we are making a video about them featuring the most important people in culture, including music etc. Here is a short trailer before the long ver has edited done. Stay tuned....


Celebrating the launch of their collaborative collection in Shoreditch last night, SOPH. and Wild bunch teamed up with END. to offer a party that encapsulated the atmosphere and approach of the capsule.





Tucked away in the bare-brick tunnels of Shoreditch's Kachette, Japanese streetwear imprint SOPH. and legendary Bristol-based sound-system and collective, Wild Bunch, teamed up to offer a party in partnership with END. to launch their collaborative capsule of old-school hip-hop influenced streetwear. 
Teeming with industry insiders and influential music talents, the exclusive event celebrated the sound system outfit that was a central pillar of British hip-hop and dance music in the '80s, as a part of SOPH.'s greater 20th anniversary festivities. 
As the room began to bustle with excitement and attendees checked out the graffiti inspired capsule and a projection of the Wild Bunch documentary, fuelling up on Japanese beer, booming sub-bass sounds began to emanate from the adjacent tunnel. With a classic dub siren announcing that it was time to take to the dance-floor, the room filled up with excited revellers enjoying the chilled out atmosphere. 
With founding members Daddy G and DJ Milo on the decks, SOPH. and Wild Bunch took us through a cornucopia of sounds and rhythms that perfectly enunciated what Wild Bunch represent - an unrivalled blend of styles that truly celebrates the joy of music. Twisting from dub, to hip-hop and culminating with house music, the evening offered a snapshot of the cultures that inspired the collection and reinforcing the breadth of Wild Bunch's passion and SOPH.'s distinctive relationship with Bristol. 


The SOPH. x Wild Bunch capsule is available online now at END.

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