'Where Do I Begin?'

Music discovery of the day...

Profusion - 'Where Do I Begin?'

Published on 20 Jun 2017

The title track from the debut studio album by Profusion (K15 and Emeson), available on First Word Records from Friday 9th June 2017.

This album is full to the brim with summery sun-soaked synths, drifting across the warmest of basslines and heavyweight beats. Emeson's rich vocals gracefully ride atop of K15's delectably bruk twist on neo-soul sonics and electronics; this is some seriously classy contemporary London soul music, that manages to incorporate flashes of various dance music techniques, sound-system etiquette and jazz-tinged rhythms. As future-thinking as it is subtly retrospective, it doesn't lend itself to one genre, it intentionally embodies the best of many. An array of everything that is great about British black music in 2017. The message the album conveys itself couldn’t have come at a more poignant time. Where do we begin?

Bandcamp: https://weareprofusion.bandcamp.com/a...
Spotify: http://sp.kud.li/fw160
iTunes: http://it.kud.li/fw160
Apple Music: http://am.kud.li/fw160

First Word: firstwordrecords.com
Socials: @FirstWordRecords @ProfusionMusic

Produced by Tiger Films (www.tigerfilms.co.uk)
Director/Editor – Ricky Kershaw
Producer – John Somerville
DOP – Carlos Buenaventura
Camera Assistant – James Dean
Colour Grade – Chris Matthews @ Lucky Cat Post Production


Clash Music wrote in June:

Slumped hip-hop beats and a sense of digital soul...

Profusion is the connection between K15 and Emeson, two artists with distinctly different backgrounds.
Between them, the pair shape out a Venn diagram between g-funk, slumped hip-hop beats, and a sense of electronic soul.
New album 'Where Do I Begin?' is out now, and it promises to be the starting point on a fascinating journey. The duo explain:
“It’s a pleasure to colour the canvas with our thoughts and projections. We’d like to continue to create, influence and introduce our music to a wider realm.That’s pretty much Profusion.”
Clash is able to premiere the visuals for the title cut, and it beautifully offsets Profusion's gritty sense of Brutalist soul.
Informed by their surroundings, the pair nonetheless look beyond this, displaying a continually evolving sense of imagination.

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